Whole Brain Thinking addresses the demand for the leaders of the future to be proficient in thinking beyond traditional ways
Everything starts with thinking. Thinking preferences, one is born with but they do not need to be a mystery & can be accurately measured. Neethling Brain Instrument(NBI)®️ for Whole Brain Thinking is a revolutionary battery of thinking styles instruments that strive to develop Whole-Brain Thinking in individuals and are world-renowned profiling tools. These profiles form the basis of all our Whole Brain Thinking products. Dr. Kobus Neethling is the inventor of Neethling Brain Instrument (NBI) battery of instruments and is a world-renowned leader in the space of creativity and whole brain thinking.

The promise of our Whole Brain programs are:
- To give deep insights to leaders on their brain preferences, choices and decisions they have made through their default brain preference
- To shift from traditional thinking to Whole Brain Thinking
- To develop an agile mind which is restless and has the means to identify and initiate projects that seemed way beyond reach and unrealistic in the past
Whole Brain Thinking Digital Products

Leverage Whole Brain to Lead
A 3-hour Live Virtual Program
Offered as an Open program and In-House Corporate program
Pre-requisite:
For Open program : All participants have to take Neethling Brain Instrument(NBI) assessment on Whole Brain Thinking.
For In-House Corporate Program : Additionally Leadership Profile and 360-degree NBI assessment is needed
Program context
This program is designed for leaders at all levels for a deeper understanding of their “Brain/Thinking preferences” and move them from traditional/default response to the events and people to a “Whole-brain” approach.
Premise:
Despite the experience of leading teams and navigating business challenges, leaders invariably act from their preferred or traditional brain quadrants and miss significant opportunities to grow business and increase profitability.
The world is already in a state of flux and profound uncertainty. Post COVID era is going to be vastly different and a new experience for the business world. Most leaders demonstrate resilience and adapt to situations for many reasons, this is the time to reinvent and adopt a new way of thinking.
Business outcomes:
- Greater collaborations and productivity
- Highly inspired team members are innovative and creative
- Tangible growth in business
- Retain high potentials
Learning objectives of “Whole Brain leadership”
- To understand why people think differently and leverage others brain preferences
- Lead team members from their thinking preferences
- Communicate with others from their preferred brain quadrant
- Navigate your “Whole-brain” quadrants as per the context and setting.
- Go beyond the limited usual definitions of leading- Lead in all directions: UP, DOWN & SIDEWAYS

Leverage Whole Brain to Sell
A 3-hour Live Virtual Program
Offered as an Open Program and In-House Corporate Program
Pre-requisite: All participants have to take the Neethling Brain Instrument(NBI) assessment on Whole Brain Thinking
Program context
This program is designed to make B2B sales significantly successful by equipping sales leaders to leverage the “Whole-brain 8-dimensional” method of selling.
Premise:
Individuals communicate and respond to customers from their own preferred brain or thinking preference, which mostly triggers resistance in buyers. Sales leaders who are not aware of the consequence of leveraging only their traditional thinking preferences while selling continue to speak in their own language, which is contrary to what some of the most successful sales professionals do, they communicate from the customers/clients thinking preference.
Business Outcomes
- Increase in customer engagement
- High percentage growth in sales
- Revolutionary innovation in sales
Learning Objectives
- Design your sales approach in line with business context and thinking preference of customer/buyer
- Significant possibilities that exist when selling using a “Whole-brain approach”
- Learn to navigate all the dimensions of the brain in different business/sales settings and context for maximum impact.
- Making a sales pitch and sales document which appeals to the buyer’s Brain/thinking preference
- Communicating from the buyers thinking preference for maximum impact
Upcoming Open Program
International
$130 * per participant
Date and time :
TBD
Duration: 3 hours (Virtual)
* FREE NBI(Neethling Brain Instrument) online assessment on
Whole Brain Thinking worth USD 45 (INR 3500)
Upcoming Open Program
International
$130 * per participant
Date and time :
TBD
Duration: 3 hours (Virtual)
* FREE NBI(Neethling Brain Instrument) online assessment on
Whole Brain Thinking worth USD 45 (INR 3500)
Videos
Responding to calamities: Navigating the Whole Brain
Boma India Mental Health week April 15th, 2020 | Dr. Deep Bali, CEO Boma India; Founder Recalibrate; ACI Columbia; CEO & Life coach; Whole Brain Leadership Evangelist in conversation with Puja Puja, Co-founder, Boma India, around how one can respond to Calamities by Navigating the Whole Brain
Fireside chat on creating Whole Brain Organizations
Dr. Deep Bali, Dr. Kobus Neethling and Dr. Rache Rutherford in an insightful fireside chat on creating “Whole Brain” organizations. Listen to real stories from the masters & experts on how leaders and employees are consciously leveraging the “Whole Brain” to gain competitive advantage, make sound decisions, build a culture of superior creativity and produce […]
Evolution of Whole Brain Thinking
In this video we have Dr. Deep Bali (ACI Columbia), briefly explaining about whole brain thinking and NBI® (Neethling Brain Instrument) . He explains the evolution of the concept of whole brain from 400BC to the 20th century. Then talking about the advantages and opportunities, he elaborates- one can be coached to leverage appropriate quadrants […]
What Our Clients Say
We've been using the NBI (Thinking Preference Profiler) in The Columbia Coaching Program for over 12 years now, yet I learned some new applications today!
Faculty Director
Columbia Coaching Certification program"5 of us are from the same organization and now we know what we want to do when we work together and how we can leverage the whole brain for superior outcomes. It's an eyeopener"
Business transformation leader
Boston ScientificThe sessions were extremely insightful. I hope to employ the tools and suggestions on whole brain thinking that you have shared
Sales Head
Dassault SystemesWhole brain thinking ! Insightful hour with our mentors : Dr. Deep Bali and CCLA members. You were amazing! It is clear that thinking preferences can be learnt and developed.
Columbia University Coach
“It was a great learning. Thank you for this session on Whole Brain Thinking, I feel more empowered to influence and land with impact in my conversations with key stakeholders”
Vice President
Dassault SystemesBig Thanks to Dr. Bali (3CP alum based in India) for leading 2 rounds of "Leveraging Whole-Brain Thinking in the Context of COVID-19" during 2 rounds of Virtual Connection Spaces today! In a word "Enlightening!"
Director
Columbia Coaching Learning Association"Very insightful. I discovered an entirely new person in me. This Whole Brain knowledge opens up new relationships and it's like discovering the world in a grain of sand”
Lead consultant
“Other models are more focused on behavior, so its harder to have a conversation about problem solving. Whole Brain Thinking is more applicable in the workplace because it’s about the way you think and solve problems. It facilitates a good work discussion.”
Head of delivery
IHG" I know I have been missing something and today I figured what it is. I know how to leverage the whole brain for leadership, relationships and business strategy. I would consciously push and be in that space”
Head of Training & Development
GMR"The idea of our thinking preferences shifting under pressure was a new insight for me as well, and I've been using the instrument for over 14 years!"
Director
Columbia Coaching Learning AssociationCase Studies

Real Story: Segue To The “beyonder” Zone By Leveraging “whole Brain”
C-suite leaders adopting a whole-brain approach see a positive bottom-line impact and realize on average 22% higher revenue growth and 34% higher profitability growth.

Creating Beyonder Outcomes Through Whole-brain Teams
Dr. Deep Bali along with Puja Puja did a 2-hr intense group coaching session for 8 leaders from the global business and transformation office (APAC).
Whole Brain International Faculty
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Our Clients
